Activision CEO Declares “Constant” Updates for Modern Warfare 3



Sometimes the wait for downloadable content can seem like an eternity. The game’s been beaten, the multiplayer has worn itself out and we just want something new. Modern Warfare 3 fans may not have to worry about getting tired of their favorite multiplayer title anytime soon, though. In a recent interview with, Activision CEO Eric Hirshberg stated that the title will receive “constant” updates throughout the future.

“The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with,” Hirshberg stated.

“This franchise doesn’t really behave like most franchises,” he said. “It’s become something of a year-round activity for a large percentage of our player population.”

Released in November to massive commercial success, Modern Warfare 3 broke numerous sales records, earning $400 million on launch day alone. The following month, after only 16 days on the market, the title broke the $1 billion mark. In doing so, sales for Modern Warfare 3 not only surpassed those of Call of Duty: Black Ops, but also broke a sales record previously held by James Cameron’s Avatar

Modern Warfare 3 has already seen its fair share of title updates since its release, and the first set of downloadable content is slated to be released later this month. Apparently, this is only the beginning. Hirshberg went on to explain that not only will new content for the game be frequent, it will also incorporate what the fans want to see.

“One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly,” Hirshberg said. “We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content.” 

What these means for players is that new content might not simply be new multiplayer maps, but could include additional missions or spec-ops challenges.

Hirshberg went on to discuss Activision’s Call of Duty Elite, a free or premium subscription based service. Map packs and downloadable content are included in the price of a premium subscription, along with a number of other features for hardcore Call of Duty fans.

Hirshberg explained that while the success of the service was unpredictable, Activision was determined to listen to fans and take into consideration what it is they want to see from Elite. While Hirshberg wouldn’t reveal specifics regarding future Modern Warfare 3 content, or new services that Call of Duty Elite would offer down the line, he did make it clear that the franchise is one that requires persistent attention.

“The nature of this kind of service requires constant iteration,” Hirshberg said. “There are things [in development] that consumers don’t yet know they want… because they can’t imagine it,” he said.

The statements made by Hirshberg should certainly put a smile on the faces of hardcore Modern Warfare 3 players. It looks like players can expect a lot more, and a lot more frequent, content for the title. Players should also note that Activision is taking the desires of Call of Duty fans into consideration for its future content releases and Elite services. 


Source: Wired


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