‘Call of Duty: Modern Warfare 3’ Makes $1B in Record Time

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If they sold dog crap with COD emblazoned on it, these people would buy it. COD really needs to change it up. BF3 all the way.

It took Call of Duty: Modern Warfare 3 just 16 days to do more than $1 billion in sales, making it the biggest entertainment launch of all time, Activision announced Monday.

By comparison, it took Call of Duty: Black Ops, the predecessor to MW3, nearly two months to surpass the $1 billion mark.

"Engagement of our Call of Duty audience continues to rise around the world," Activision CEO Bobby Kotick said in a statement. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."

Modern Warfare 3 went on sale on Nov. 8 and it had a record-breaking first day, selling more than 6.5 million units for a total of $400 million in sales. Activision said it broke the record of 5.6 million units and $360 million in sales set last year by Black Ops.

Not only has it bested Black Ops, Modern Warfare 3 has also made $1 billion faster than Avatar, James Cameron’s 2009 blockbuster, which reached the same milestone in 17 days.

"Call of Duty as an entertainment franchise has made an indelible mark on popular culture," Kotick added. "Call of Duty is now amongst that rarified group of sustained franchises like Star Wars, Harry Potter, and Lord of the Rings, and the National Football league that attract or engage tens of millions of people very year or every new release."

 

via PCmag

 

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